On September 6th, the three-day 2024 MATTA FAIR in Malaysia was held at the Malaysia International Trade and Exhibition Centre. As a tourism icon of Harbin, Harbin Ice and Snow World represented the city of Harbin at the Fair. By showcasing the unique charm of Harbin's ice and snow culture to the Malaysian people on site, it has attracted high attention.

Malaysia is an emerging diversified economy country, with tourism as the third largest source of foreign exchange income. MATTA FAIR is a biannual international tourism trade fair held in Kuala Lumpur, Malaysia. Focusing on tourism and service products from the Asia Pacific region, each session of the Fair attracts international buyers from all over the world.

During the Fair, the exquisite display boards and cultural and creative products exhibited at Harbin Ice and Snow World were very conspicuous in the venue. The staff distributed scenic area brochures on site and actively interacted with tourists. It attracted a large number of Southeast Asian tourists' attention and consultation, becoming one of the popular areas of the Fair.

Ice and snow culture is not only a characteristic culture of Harbin, but also the city's calling card and pride. Harbin Ice and Snow World is a large-scale ice and snow art masterpiece project built on the basis of Harbin's unique ice and snow resource advantages and profound ice and snow cultural heritage. After 25 years of unremitting efforts, Harbin Ice and Snow World that grew from scratch, from small to large, from simple to rich, has become a pioneer in innovative economy and a practitioner of creative cultural tourism.

In the 2023-2024 ice and snow season, the 25th Harbin Ice and Snow World has become popular tourist attractions. Now, it is a well deserved "top stream" among national tourist attractions, attracting tens of thousands of domestic and foreign tourists to come and play every day. During the 61 day operation period, the park received a total of 2.71 million visitors, broken previous records in all indicators while receiving praise and recognition from all aspects. It also successfully challenged the Guinness World Record and was awarded the title of "World's Largest Ice and Snow Theme Park".

In July of this year, the important venue of Four Seasons Ice and Snow Project of the Harbin Ice and Snow World, namely the Dream Ice and Snow Museum, opened to welcome guests, making it a reality to enjoy ice and snow all year round. With its unique indoor ice and snow landscape and technologically advanced ice and snow interactive activities, the Dream Ice and Snow Museum has quickly become a highlight of summer tourism in Harbin. Check-in at the Dream Ice and Snow Museum to experience the wonderful journey of "one second into winter" has become a new trend in Harbin tourism.

As the only exhibitor on behalf of Harbin, Harbin Ice and Snow World made its debut at this Fair to further expand the overseas tourism market and accelerate the pace of "going global" and "internationalization". In the future, Harbin Ice and Snow World will further create an "international ice and snow tourism destination", providing high-quality tourism experiences for tourists from all over the world.